Sex Toys Target New Market -- Target Shoppers

October 4, 2005 - 4:43am

MINNEAPOLIS -- Sex toys are moving out of the novelty shops and into your local drug store and big-box retailer.

Minnesota-based Target is one of the national chains that will be carrying a new line of women's products that includes a vibrator.

Elexa by Trojan spokeswoman Cassandra Johnson says the products will be discreetly packaged and sold in the feminine care aisle.

Formerly the domain of sex shops, such products have been brought out of the shadows by popular television shows like "Sex and the City."

Johnson says the Elexa by Trojan line should be in stores everywhere by the end of the month.

MINNEAPOLIS -- Sex toys are moving out of the novelty shops and into your local drug store and big-box retailer.

Minnesota-based Target is one of the national chains that will be carrying a new line of women's products that includes a vibrator.

Elexa by Trojan spokeswoman Cassandra Johnson says the products will be discreetly packaged and sold in the feminine care aisle.

Formerly the domain of sex shops, such products have been brought out of the shadows by popular television shows like "Sex and the City."

Johnson says the Elexa by Trojan line should be in stores everywhere by the end of the month.

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